HOW TO USE CANVA – So you can do Graphic Design

HOW TO USE CANVA – For non-graphic design people

How to design, produce and market with Canva: So that you can produce your promotional products for your business

Module 1: Introduction to Canva and Its Features

• Overview of Canva
• Creating an account and setting up your profile
• Navigating the Canva interface
• Introduction to Canva’s design tools and resources

Module 2: Understanding Design Principles

• Basics of design aesthetics
• Color theory and its application in promotional design
• Typography essentials for effective marketing
• Composition and layout principles

Module 3: Exploring Canva’s Design Elements

• Canva templates: Customizing and using them effectively
• Incorporating images and illustrations
• Utilizing icons, shapes, and other design elements
• Introduction to Canva’s photo editing tools

Module 4: Designing Engaging Promotional Products

• Designing social media graphics for promotions
• Creating eye-catching posters and flyers
• Designing branded merchandise (T-shirts, mugs, etc.)
• Designing digital and printable coupons

Module 5: Branding Your Promotional Materials

• Importance of consistent branding
• Creating and using brand kits in Canva
• Designing materials that align with your brand identity
• Incorporating logos and brand colours effectively

Module 6: Advanced Canva Techniques

• Mastering Canva Pro features
• Collaborative design: Working with teams on Canva
• Animation and interactive elements for online promotions
• Exporting designs for various platforms

Module 7: Marketing Strategies for Promotional Products

• Identifying your target audience
• Crafting compelling messages for promotions
• Integrating promotional designs into your marketing strategy
• Using Canva for social media campaigns

Module 8: Real-world Case Studies and Examples

• Analyzing successful promotional campaigns
• Showcasing before-and-after design transformations
• Q&A sessions and troubleshooting common design challenges
• Peer review and feedback on participant designs

Module 9: Creating a Design Portfolio

• Selecting and curating your best designs
• Building a Canva portfolio for showcasing your work
• Tips for self-promotion and networking within the Canva community

Module 10: Final Project and Graduation

• Designing a comprehensive promotional campaign
• Presenting and showcasing your final project
• Graduation and certificate distribution
• Encouragement for ongoing creativity and learning

Bonus Resources and Additional Materials

• Recommended reading and resources
• Exclusive Canva templates for course participants
• Access to a private online community for continued support

Note: Each module will include hands-on exercises and practical assignments to reinforce learning, and participants will have the opportunity to receive feedback on their work throughout the course.