The Best Business Advice For 2026

The Road Less Stipid

A little while ago, I read a book on business called The Road Less Stupid. It was so good that I bought the Audible book as well.

I also thought it was a fantastic title because if you’re like me, you’ve definitely done stupid things in the past. One of the things the author, Keith J. Cunningham, says is that if you want a better business, you’ve got to become a better business owner. I believe that’s very, very true.

If you want to go from a startup to a half-million-pound business, you’ve got to become better.

If you want to go from a million pounds to three or four million, you’ve got to become better.

If you want to hit that 10-million-pound mark, you’ve got to become better.

The question is, what do you need to become better at?

In Michael Gerber’s book, The E-Myth, he says that there are three departments in any business: sales and marketing, finance, and operations. In my experience, going back over 30 years, most business owners are really good at the operations side of the business. In other words, doing the work. So if you’re a coach, you’re probably a really good coach. If you’re a consultant, you’re probably really good at that. If you’re an accountant, that’s your skill set.

The problem is that often people in business have skills operationally, they really love the work that they do, and they lack the skills in selling and marketing their business.

My strong advice is this. If you want to be more successful in 2026, you’ve got to become better at selling and marketing what you offer.

If you want to set up a meeting with me to discuss how that might be achieved, I’d be very happy to offer you a 30-minute Zoom meeting to have an initial conversation about what you need and what I can do to help.

If you’d like to do that, go to www.results-mastery.com and then use the bright gold button to click on my diary and book yourself a meeting at a time that’s convenient for you.

Thanks very much for reading my blog post, and again, let’s make 2026 your best year ever.

Let’s make 2026 your best year ever.

Steve Mills, The Results Guy.