How to Market a Small Business in 2025 - Results Mastery

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Welcome to the Results Mastery Podcast, where we delve into strategies that drive business success. I’m your host, Steve Mills, and today we have a special guest: Vicki Robb from Context Marketing. In this episode, we’ll explore common marketing pitfalls businesses encounter and discuss forward-thinking strategies for 2025.

Watch the video interview – How to market your small business in 2025 on YouTube

Common Marketing Mistakes businesses make when considering – How to market a small business in 2025

Many businesses, regardless of size, often stumble in similar areas:

Neglecting a Clear Marketing Plan: Without a documented strategy, efforts can become disjointed, leading to wasted resources.
Overlooking Data Analytics: Failing to monitor and analyze marketing metrics can result in missed opportunities for optimisation.
Ignoring the Power of Branding: Focusing solely on immediate sales without building a brand can limit long-term growth.
Not maximising the true potential of their current clients. Instead, spending all their time, money and effort trying to win new clients, which is often the most expensive, time-consuming, and least effective form of marketing.

Strategies for 2025

As we look ahead, businesses should consider:

Embracing Artificial Intelligence: AI can enhance personalisation and efficiency in marketing campaigns.
Optimising for Voice Search: With the rise of voice-activated devices, tailoring content for voice queries is crucial.
Leveraging Short-Form Video Content: Platforms like TikTok have popularised concise videos, making them a vital tool for engagement.

Join us as Vicki and I delve deeper into these topics, providing insights to refine your marketing approach for the future.

Listen to the Interview of audio via the Results Mastery Podcast

Want to know more about – How to market your small business in 2025? Get in touch with Vicki, or Steve.

Want to find out more from Vicki?

How to market a small business in 2025 with Vicki Robb

Go to – Vicky Robb https://contextmarketingconsultancy.com/

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Steve Mills

Steve, a former international sportsman, is now a leading sales, marketing, and business growth advisor, coach, and trainer. He is the author of four books and frequently speaks to audiences in countries such as Singapore, Malaysia, Dubai, Abu Dhabi, Saudi Arabia, Australia, the USA, Switzerland, Ireland, and the UK. Through his "Parthenon of Business Results" approach and use of various business growth tools, Steve helps clients improve their effectiveness and results, as well as create new streams of income. He is a member of the Professional Speakers Association (PSA) and International Speaking Federation, and has established a reputation as a successful speaker through his numerous appearances on TV and radio and his ability to help people at all levels achieve significant measurable results.

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