Are you ready to rock in 2026?

 May I say, “Merry Christmas” to you all, and I hope you have a Happy New Year!

My first question for you is: How well did you do in 2025? If I asked you to rate the last year on a scale of 1 to 10, with 1 being awful, 5 being average, and 10 meaning you achieved world-class results, where would you rate yourself?

My second question has to be around the results you’re trying to achieve in 2026. What are your goals? What do you want to try to achieve? It’s really important to know and understand this yourself. Often, without that, you may not be as focused as you could be.

In 2026, my goal is to try and help as many small businesses as I can to become more effective at sales and marketing and therefore create more leads and win more business.

In order to achieve that goal, I’ve now developed several state-of-the-art services, including Results Mastery AI Advisor and Mastery University. I’m also a reseller of what I believe is the best digital marketing platform in the world, called GoHighLevel. If you want to find out about any of those, please feel free to do so.

In addition, I’d also like to offer you access to several free services. These services are all part of my 30-plus-year commitment to helping businesses grow.

The first one is called ‘The Results Mastery Self-Assessment Marketing Audit’. You simply answer a few questions, and it produces a report highlighting your sales and marketing strengths and weaknesses. It’s totally free to take part in and takes less than 10 minutes.

Secondly, I’m holding two live stream events every week throughout 2026. These events will cover various aspects of sales and marketing. They’re on Monday at 1:00 PM and Thursday at 1:00 PM UK time. And you can listen in for free without even registering on Facebook, LinkedIn, and YouTube. They’re also available on my events page on my website, which is results-mastery.com/events.

Thirdly, I’m running an on-demand webinar. This webinar provides listeners with details of my Results Mastery Business Growth Programme and is full of great ideas to help small businesses become more effective at marketing and selling their products and services.

Lastly, there’s the Results Mastery Podcast, which is growing in popularity all the time. Every episode is currently being watched on Amazon Music, iTunes, and Spotify. We get over 8,000 views per episode, so why not join and subscribe to this fantastic podcast?

Food for Thought

A little while ago, I read a book on business called The Road Less Stupid. I thought it was a fantastic title because if you’re like me, you’ve definitely done stupid things in the past. One of the things the author, Keith J. Cunningham, says is that if you want a better business, you’ve got to become a better business owner. I believe that’s very, very true.

If you want to go from a startup to a half-million-pound business, you’ve got to become better. If you want to go from a million pounds to three or four million, you’ve got to become better. If you want to hit that 10-million-pound mark, you’ve got to become better. The question is, what do you need to become better at?

In Michael Gerber’s book, The E-Myth, he says that there are three departments in any business: sales and marketing, finance, and operations. In my experience, going back over 30 years, most business owners are really good at the operations side of the business—in other words, doing the work. So if you’re a coach, you’re probably a really good coach. If you’re a consultant, you’re probably really good at that. If you’re an accountant, that’s your skill set.

The problem is that often people in business have skills operationally, they really love the work operationally, and they lack the skills in selling and marketing their business.

My strong advice is, if you want to be more successful in 2026, you’ve got to become better at selling and marketing what you offer.

If you want to set up a meeting with me to discuss how that might be achieved, I’d be very happy to offer you a 30-minute Zoom meeting to have an initial conversation about what you need and what I can do to help.

If you’d like to do that, go to www.results-mastery.com and then use the bright gold button to click on my diary and book yourself a meeting at a time that’s convenient for you.

Thanks very much for reading my article, and again, let’s make 2026 your best year ever.

Merry Christmas,

Steve Mills, The Results Guy