10 Proven Ways to Double Leads as a Coach or Consultant

10 Proven Ways to Double Leads as a Coach or Consultant

If you’re a coach or consultant, you already know that leads are the lifeblood of your business. The problem? Most coaches are brilliant at delivering results for their clients but struggle to create a consistent flow of new opportunities.

The good news is this: doubling your leads doesn’t require doubling your effort — just improving your systems, focus, and follow-up. Here are 10 proven ways to do exactly that.

1. Reconnect with Past Clients and Enquiries

Before chasing new leads, start with those who already know you.
Follow up with past clients, lapsed leads, and prospects who didn’t convert. Often, they simply weren’t ready then.
One of my clients made 10 calls to old leads and generated £8,500 in one day, plus four referrals.

👉 Action: Block two hours this week to call or email 20 past prospects.

2. Create a Clear and Compelling Value Proposition

If you can’t explain why someone should choose you in 10 seconds, you’ll lose them.
Clarify your niche, outcomes, and differentiator. For example:

“I help business coaches double their client base in 6 months without spending a fortune on ads.”

👉 Action: Write your one-sentence positioning statement and use it everywhere — website, LinkedIn, emails.

3. Leverage LinkedIn for Daily Lead Generation

LinkedIn remains the #1 platform for coaches and consultants. With the right strategy, you can turn it into a steady source of high-quality leads.
Optimise your profile, post insights 3x weekly, and use direct messaging to start genuine conversations.

👉 Action: Send 10 personalised connection messages daily to your ideal clients and post a minimum of twice a day, not forgetting to like, comment and share other people’s posts.

4. Build a Referral & Testimonial System

Word-of-mouth marketing is powerful — but random referrals aren’t enough.
Ask clients for introductions and testimonials as part of your process. One accountant saw a 64.7% increase in monthly leads in just 3 months by following this approach.

👉 Action: Create a “referral script” and make asking for referrals part of your client wrap-up routine.

5. Launch a Lead Magnet and Email Nurture System

Offer something of real value — like a free guide, webinar, or checklist — in exchange for an email.
Then follow up with a short nurture sequence that builds trust and moves people to book a call.

👉 Action: Create one simple lead magnet and promote it on your website and social media.

6. Master Networking (Online & Offline)

As my Forty Tips for Successful Networking guide explains, networking works when you plan it like any other campaign.
Don’t just collect business cards — build relationships, follow up, and add value.

👉 Action: Attend two targeted events per month and follow up within 48 hours.

7. Run Focused Google or LinkedIn Ads

Paid ads can deliver a steady flow of leads — if you track results carefully.
Start small, test your message, and optimise. For one client, Google PPC ads helped double his business in nine months.

👉 Action: Test a £300 ad campaign promoting your lead magnet or consultation call.

8. Speak on Podcasts and Webinars

Position yourself as an expert by getting in front of relevant audiences.
Podcasts and webinars build instant authority and generate leads while you sleep.

👉 Action: Pitch yourself to 5 podcast hosts or event organisers this month.

9. Measure Everything

You can’t improve what you don’t measure.
Track your key numbers: leads, conversions, and cost per lead. Small tweaks — like better follow-up or improved calls-to-action — can dramatically boost results.

👉 Action: Create a simple spreadsheet to track leads weekly.

10. Take Massive, Consistent Action

Every coach and consultant who’s doubled their leads did one thing in common: they implemented.
As one client said, “What Steve told me wasn’t complicated. The difference was taking consistent action.”

👉 Action: Choose your top three tactics from this list and commit to executing them this month.

Final Thought

You don’t need 100 new strategies — just a handful of the right ones, executed well and measured relentlessly.

Ready to Double Your Leads?

Let’s build your personalised growth plan together.
📞 Book a free Results Awareness Meeting today: https://results-mastery.com
🎧 Listen to the Results Mastery Podcast
🧭 Take the Self-Assessment Marketing Audit

Take a look at the Results Mastery AI Advisor. It is like hiring a full-time marketing director and a marketing assistant. This would cost you about £80,000, and it will cost you £10 per month (£120pa).

CLICK HERE TO FIND OUT MORE About the AI Advisor – https://resultsmasteryuniversity.com/revolutionise-your-business-with-the-results-mastery-ai-advisor-655850

10 Proven Ways to Double Leads as a Coach or Consultant