Steve Mills- Posted on
Welcome to ’30 Years of Brutally Honest Business Advice in 38 Minutes’ and the Results Mastery Podcast! I’m Steve Mills, and today, I’m bringing you something special. Over the past three decades, I’ve worked with thousands of businesses, from startups to seven-figure companies, helping them grow, scale, and, most importantly, become more profitable.
And let me tell you something upfront: business success isn’t about luck. It’s about action, strategy, and relentless execution.
Too many entrepreneurs get caught up in distractions—chasing the next big thing, overcomplicating their marketing, or making excuses about why they’re not where they want to be. But if you’re here, listening to this episode, I know you’re different. You’re looking for real, no-nonsense advice that can make a difference in your business today.
So, here’s my promise to you: in the next 60 minutes, I’m going to break down some of the most valuable lessons I’ve learned over the past 30 years. No fluff. No theory. Just straight-up, practical advice that you can use immediately.
Business advice – The No.1 Business Killer is Excuses
One of the biggest reasons businesses fail isn’t the economy, competition, or lack of opportunity—it’s excuses.
How many times have you heard (or maybe even said):
- “I don’t have the time.”
- “Marketing is too expensive.”
- “I tried that once, and it didn’t work.”
- “People just aren’t buying right now.”
Here’s the truth: there are businesses in your industry thriving right now. The difference between those businesses and the ones that struggle? Action. They don’t let excuses stop them—they adapt, learn, and move forward.
Marketing That Actually Works
If you’ve been in business for a while, you’ve probably wasted money on marketing that didn’t work. Maybe you ran ads that flopped, spent time on social media with no results, or hired an agency that promised the world and delivered nothing.
The problem? Most businesses don’t track their marketing properly.
Here’s a brutally honest reality: if you can’t measure it, you can’t improve it.
Every single pound (or dollar) you spend on marketing should be tracked. You should know:
- How much it costs to acquire a customer
- Your conversion rates at every stage
- The ROI of every marketing channel you use
And here’s the good news—once you start tracking properly, you’ll see exactly where your money is being wasted and where it should be going instead.
The Power of Consistency
One of the most common mistakes I see is business owners giving up too soon.
They try a marketing campaign for a month, don’t get instant results, and scrap it. They post on LinkedIn for two weeks, don’t go viral, and stop. They make a few sales calls, get rejected, and decide, this doesn’t work.
Successful businesses don’t operate like that. They show up every single day, whether they feel like it or not.
- Want to grow your audience? Keep posting valuable content—even when it feels like no one’s listening.
- Want more sales? Keep following up with prospects—even when they don’t respond right away.
- Want more leads? Keep testing and refining your marketing—even when it takes time to see results.
The Most Important Business Skill: Sales
If there’s one skill that can make or break your business, it’s sales.
I don’t care how great your product or service is—if you can’t sell it, your business will struggle. The best entrepreneurs and business owners know how to sell, and they do it with confidence.
Sales isn’t about being pushy or manipulative. It’s about…
- Understanding your customers’ problems
- Clearly communicating the value of what you offer
- Building relationships and trust
- Following up consistently
If you’re not closing enough deals, the first thing to look at isn’t your prices, your competitors, or the economy—it’s your sales process. Are you making enough offers? Are you following up enough? Are you asking for the sale confidently?
Final Thoughts on 30 Years of Brutally Honest Business Advice in 38 Minutes: Success is a Choice
After 30 years in business advice, I can tell you this: there is no magic formula for success. But there is a process.
The businesses that succeed are the ones that
✔ Take massive action every day
✔ Track their marketing and sales efforts
✔ Stay consistent, even when results take time
✔ Learn and adapt instead of making excuses.
If you’re serious about growing your business, start today. No more waiting. No more excuses. Just action.
And if you want to dive deeper into these strategies, make sure to tune into the full episode of the Results Mastery Podcast. In just 60 minutes, I’ll share even more hard-hitting insights that can transform your business.
Let’s make this your best year yet.
Watch – 30 Years of Brutally Honest Business Advice in 38 Minutes NOW
Let’s dive in.
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