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Marketing
Core marketing principles and practical advice for business owners who want to stop wasting money and start getting measurable results.
2 articles in this category
Marketing
Is Your Marketing an Asset or a Liability? How Small Business Owners Can Stop Wasting Money and Start Getting Results
Most small business owners are doing the right marketing — but doing it wrong. In this Business Connections Live interview, Steve Mills explains how to turn your marketing from a costly liability into a compounding asset that generates leads, builds your database, and drives measurable ROI.
Steve Mills
25 March 2026
Marketing
You Cannot Manage What You Do Not Measure
One of the biggest mistakes business owners make is staying busy with marketing while having no real idea what is working and what isn't. In this Results Mastery Podcast episode, Steve Mills tackles one of the most important principles in business growth.
Steve Mills
4 March 2026