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Hello and welcome to ‘The RESULTS Mastery Podcast.’. I’m your host, Steve Mills, and thank you for your interest. You will not regret it!
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Today’s Podcast Episode is called: – “Why Small Business Marketing Does Not Work and What to Do About It”.
Welcome to an enlightening episode designed to help small business owners tackle the all-too-common challenges they face with marketing. In this episode, we delve into the seven critical reasons why marketing often doesn’t yield the desired results for small businesses and, more importantly, offer practical strategies to turn these obstacles into stepping stones for success.
Episode Overview
Introduction: We begin by setting the stage with an understanding of why marketing feels daunting for small businesses. Unlike large corporations, small businesses often lack dedicated marketing teams, leading to missed opportunities and inefficiencies in how they handle their marketing efforts.
Reason 1:
Marketing Simply Does Not Get Done Many small businesses find their day filled with operational tasks, leaving little time for marketing. It’s a common pitfall where the urgent overshadows the important.Â
Reason 2:
Not Enough Marketing Gets Done The sporadic nature of marketing attempts is another reason small businesses fail to see results.Â
Reason 3:
Marketing is Done By People Who Don’t Know What to Do It’s challenging for owners who are not marketing experts to navigate this crucial aspect of their business. We share insights on leveraging educational resources and simple training to empower business owners and their teams to execute marketing strategies more effectively.
Reason 4:
Businesses Try to Do Too Many Different Things The mistake of spreading efforts too thin across various marketing tactics dilutes effectiveness. We discuss the concept of focusing on one or two strategies to generate measurable outcomes before experimenting with more diverse approaches as expertise grows.
Reason 5:
They Settle for Average Settling for generic marketing can mean missing out on creating a unique brand identity. This segment emphasizes the need for small businesses to find their unique voice and boldness in differentiating themselves from competitors.
Reason 6:
A Lack of Measurement Without tracking the performance of marketing efforts, businesses cannot make informed decisions. We highlight the simplicity of using basic analytics tools to monitor marketing effectiveness and adapt strategies based on what the data reveals.
Reason 7:
Poor Use of Technology Harnessing the right technology can amplify marketing efforts significantly.Â
Conclusion:
We wrap up by inspiring small business owners to view marketing as an exciting opportunity for growth rather than a daunting challenge. By understanding and i
If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I’ve spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.
Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.
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