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30 Day Marketing Plan for Business Growth

Steve Mills
12 January 2026

Why 30 Days?

A 30-day marketing plan is the sweet spot between strategic thinking and tactical execution. It's long enough to see results, short enough to stay focused, and repeatable enough to build momentum.

Week 1: Audit and Plan

Start by auditing what's working and what isn't. Look at your website analytics, social media engagement, email open rates, and lead sources. Then set 2-3 specific, measurable goals for the month.

Week 2: Content and Outreach

Create your content calendar and begin outreach. This means publishing valuable content, reaching out to prospects, and activating your referral network.

Week 3: Optimise and Scale

Review what's getting traction and double down. Cut what isn't working. Adjust your messaging based on the feedback you're receiving.

Week 4: Measure and Plan Again

Measure your results against your goals. Document what worked. Then create next month's plan based on what you've learned.

If you'd like help building a simple, repeatable follow-up system that actually gets used, let's talk.

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